Ad Formats:
Search Ads: Text ads displayed on Google search results pages. Display Ads: Visual ads displayed on the Google Display Network. Shopping Ads: Ads that display product images, prices, and merchant names. Video Ads: Ads that appear on YouTube and across the Google Display Network. App Promotion Ads: Ads designed to promote mobile app installations.

  Ad Components:
Headlines: The main text of the ad, capturing user attention. Descriptions: Detailed text that provides more information about the offer. Display URL: The URL shown in the ad, giving users an idea of where they will be directed. Final URL: The actual landing page URL where users are directed after clicking the ad. Ad Extensions: Additional information like phone numbers, sitelinks, or location information.

  Budget and Bidding:
Daily Budget: The average amount an advertiser is willing to spend per day on a campaign. Bid Amounts: The maximum amount an advertiser is willing to pay per click, impression, or conversion.