Location
High Traffic Areas: Placed in locations with high visibility and significant foot or vehicle traffic to maximize exposure. Target Audience: Strategically located to reach specific demographics based on the surrounding environment (e.g., urban centers, highways, shopping districts).

  Size and Format:
Dimensions: Typically large, with standard sizes varying by region and application. Formats: Can include traditional static billboards, digital screens, and tri-face billboards that rotate between multiple ads.

  Design:
Visual Impact: Bold, eye-catching graphics and text designed to capture attention quickly. Message Clarity: Concise and clear messaging that can be understood in a few seconds. Branding: Consistent use of brand colors, logos, and fonts to enhance brand recognition.